Boston CSS
A MOTHERLY REBRAND
Softshell Design was thrilled to be connected with the owners of Boston CSS, based in Massachusetts. After recent press and increased exposure, Boston Concierge Services needed a rebrand and website which would help them tell their story and convey the warm and professional services they’ve been providing since 1993.
SERVICES
design & production solutions
brand refresh
Boston CSS’ rebrand included a new take on basically everything – from logo to colors to messaging.
Icons improve readability, bridge language gaps, and add graphic interest. Warm colors and traditional fonts create a welcoming look & feel that creates a sense of professionalism and stability.
Buttons at the top of a page act as a “table of contents” which allow the user to easily know what content they will find on the page and navigate to that which interests them with ease.
Photos of students and individuals illustrate their services and provide users with a sense of relatability and confidence in Boston CSS.
- friendly & engaging photography
- warm color palette for motherly feel
- establishment seal to reinforce reputation
- messaging reassures visitor and prompts action
- icons provide universal language to illustrate services
- anchor links help users navigate page contents easily
marketing solutions
increase engagement
Business objectives were outlined from the start with key stakeholders and different marketing strategies were used to reach them.
Many aspects of the site were built with the goal of prompting action from users and converting them to clients. Enticing visitors to contact Boston Concierge Support Services was at the heart of this project.
- testimonials from past clients promote trust
- press archive establishes professionalism and reputation
- digital contact form allows visitors to easily reach out
- call to actions across the site encouraging user to contact Boston CSS
software solutions
boost functionality
YouTube
All videos are served by YouTube which enables increased exposure for a growing video library and lighter server loads
Avada Forms
Application entries stored in a trusted & protected environment along with GDPR compliance & encrypted forms made working with Avada Forms a no-brainer