Category: Corporate Identity

Research Associates of South Florida specializes in quality & ethical pharmaceutical clinical trials. Their logo needed to represent their emphasis on the health of their patients as its top priority. The addition of nature helps to portray their mission of promoting the growth and nurturing their patients.

Santa Fe Hydes’ brand reflects the quality of craftsmanship apparent in this new collection of leather goods. The font of the logo was chosen for its contemporary and simplistic feel. The clean lines will withstand the test of time and weather the many seasons of the fashion industry. The dashed line that travels through the letters’ crossbars is an allusion to a thread along the seam of a garment.

CMP Consulting came to us needing a rebrand for their Miami – based computer service business. Softshell collaborated with Carlos Perez, the company’s owner to create a logo which uses the hex shape and simple mathematical graphics which exemplify efficiency and allude to technology.

Softshell updated the SFSPCA brand image to reflect the ‘Helping Hand’ they lend to animals in need of rescue, rehabilitation and love. The bold font face was kept for the ‘SPCA’ in order to retain recognition of the original logo.