The Little Farm

NEW WEBSITE FOR NEW OWNERS

The Little Farm was working with an outdated website they inherited upon purchasing the farm. Softshell Design worked its magic and rebranded the business with a custom-crafted website design. The new site portrays a contemporary, yet vintage aesthetic. The site markets their agri-education model as well as the various attractions, events and experiences now available.

Softshell Design works with talented partners in the industry to bring their projects to fruition. For The Little Farm, Iconova Design was contracted by Softshell to assist with the design and development of this project.

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A rebrand of The Little Farm uses images, textures, drawings & an expanded navigation to promote hands-on experiences

design & production solutions

brand development

The Little Farm needed a brand update when the new owners took over.

The backbone of the new brand strategy included imagery, graphics and messaging which promotes the farm’s hands-on agri-education model. The use of these assets prompts users to come to the farm to see and touch for themselves.

muted color palette
textures you’ll find on the farm
hand drawn illustrations
imagery with hands
hand written font
interactive learning components
floating “Buy Tickets” button

marketing solutions

campaign strategies

The Little Farm Marketing Branding Elements

The new attractions and annual events are the biggest draws to the new & improved farm.

The Little Farm Marketing Pumpkin Patch Event

We reorganized the menu structure to outline all the various events giving them more exposure and strengthening the SEO with a targeted focus for each page.

Softshell worked with the farm owners to strategize and create pages that would market their annual events all year around in an effort to boost visitor attendance when the time is right.

Softshell helps to develop marketing strategies so that you attain your objectives.

dedicated annual event pages
“On the Farm” menu highlights attractions
an upcoming events section allows the Farm to easily create pages marketing their unique offerings

software solutions

boost functionality

FareHarbor

This online booking solution allows for tickets to be sold online. The system allows The Little Farm to manage their event, attractions and field trip patrons.

Gravity Forms

Contact form entries stored in a trusted & protected environment along with GDPR compliance & encryption made working with Gravity Forms a no-brainer

MailChimp

MailChimp allows TLF to correspond with visitors by creating email updates and promotion campaigns which help to inform prospective families

social media solutions

social graphics & post template

The Little Farm Facebook graphics and Instagram Story Template

Brand consistency across platforms furthers brand recognition and loyalty.

Softshell created social media graphics, icons and templates using the same colors, fonts and elements of the website to reinforce The Little Farm’s mission.

Branded post and story templates enable The Little Farm to easily create posts using an online graphic authoring software. These branded posts build a feed that is professional and entices visitors to come and see the farm for themselves.

Softshell develops online strategies to help your business attain its objectives.

facebook and instagram main graphics & icons
instagram story templates and icons
square post template to make announcements
square post templates to market events & attractions

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TATE’S Comics

NEW DESIGN AFTER 10 YEARS!

We were so excited and honored to be a part of this redesign. Softshell Design crafted a fun, yet professional custom design for TATE’S Comics website refreshing their brand and modernizing the web experience. The new site design features the commissioned artwork created for the comic store over the years – giving visitors a taste of the unique and special culture of this geek mecca megastore.

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Artwork and rebranding help to make the website an extension of TATE’S culture. Informative, Archival and Fun, the site is a resource for fans.

design & production solutions

brand refresh

An essential part to TATE’S refreshed brand is the custom artwork commissioned from local artists through the years.

The culture of TATE’s revolves around the community and its patrons. TATE’s considers its customers in all aspects of the business, whether it be the comics and toys they bring in, galleries they exhibit or events they host.

Artists from South Florida have worked with TATE’S to provide custom illustrations and graphics for t-shirts, patches, posters, marketing materials and more. The local creatives are a huge part of TATE’s culture, which made it a no-brainer to include this art throughout the site.

custom graphics show the uniqueness of TATE’S
support of local artists exhibits TATE’S emphasis on community
commissioned illustrations are used to ease navigation – added bonus!
simple and clean lines keep TATE’S brand rooted in the simplicity reminiscent of comic design and art

TATE'S Branding Refresh Includes Artwork

Using Custom Graphics to Help with Navigation

marketing solutions

making conversions via forms, archives & gift certificates

Illustration of Amanda and Tate of TATE's Comics

Our goal with the TATE’S Comics website is to bring people into the store. The marketing components work to tease and entice the viewer into visiting the brick and mortar location.

Heaps of archives help to show visitors the longstanding reputation of TATE’S. These archives tell the history of the store and its events as well as highlighting the local regulars and celebrities that frequent the store. Awards and Press mentions speak for themselves.

TATE’S Staff work hard to update the site every week to showcase the New & Notable Comics and Staff Picks. This fresh content exhibits the breadth of comics + toys on the shelves.

slideshows of the store show the expansive floor
organization of posts gives exposure to inventory
staff picks highlight unique finds in stock
contact forms enable visitors to easily reach out
notable comics give a peek into the weekly haul
purchase of gift certificates through SquareSpace
galleries of store events & past expansions
press & award archives

Staff Picks Notable Comics and Announcements

TATE'S Offers Gift Certificate for Purchase

software solutions

boost functionality

YouTube

All videos are served by YouTube which enables increased exposure for a growing video library and lighter server loads

SquareSpace

Linking to a SquareSpace shop was the easiest way for TATE’S to sell their gift certificates and give their customers a safe/trusted payment gateway.

Mad Mimi

Mad Mimi allows TATE’S to create weekly newsletters that notify subscribers of sales, promotion, events, comics and new toys in stock.

Avada Forms

The Avada theme offers form functionality out-of-the-box. This enables TATE’S to have a repository of all submissions within the WordPress admin.

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Boston Concierge Support Services Rebrand and New Website

Boston CSS

A MOTHERLY REBRAND

Softshell Design was thrilled to be connected with the owners of Boston CSS, based in Massachusetts. After recent press and increased exposure, Boston Concierge Services needed a rebrand and website which would help them tell their story and convey the warm and professional services they’ve been providing since 1993.

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The inviting design uses Boston imagery and universal icons to convey the services provided and areas served to both domestic and international clients.

design & production solutions

brand refresh

Boston CSS’ rebrand included a new take on basically everything – from logo to colors to messaging.

Icons improve readability, bridge language gaps, and add graphic interest. Warm colors and traditional fonts create a welcoming look & feel that creates a sense of professionalism and stability.

Buttons at the top of a page act as a “table of contents” which allow the user to easily know what content they will find on the page and navigate to that which interests them with ease.

Photos of students and individuals illustrate their services and provide users with a sense of relatability and confidence in Boston CSS.

friendly & engaging photography
warm color palette for motherly feel
establishment seal to reinforce reputation
messaging reassures visitor and prompts action
icons provide universal language to illustrate services
anchor links help users navigate page contents easily

Boston Concierge Services for Patients, Students and Properties with illustrations

Marketing Messaging and Ease of Navigation

marketing solutions

increase engagement

Business objectives were outlined from the start with key stakeholders and different marketing strategies were used to reach them.

Many aspects of the site were built with the goal of prompting action from users and converting them to clients. Enticing visitors to contact Boston Concierge Support Services was at the heart of this project.

testimonials from past clients promote trust
press archive establishes professionalism and reputation
digital contact form allows visitors to easily reach out
call to actions across the site encouraging user to contact Boston CSS

Boston Concierge Support Services Contact Form

software solutions

boost functionality

YouTube

All videos are served by YouTube which enables increased exposure for a growing video library and lighter server loads

Avada Forms

Application entries stored in a trusted & protected environment along with GDPR compliance & encrypted forms made working with Avada Forms a no-brainer

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